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The Culti concept, brainchild of Alessandro Agrati, is a design aesthetic that combines fashion, perfume, food and interiors in what Culti describe as a 'project of the senses'.

Its aim is to appeal to our senses of smell, hearing, touch, sight and taste simultaneously, almost on a subconscious level. For a clearer appreciation of what this actually means, the fruits of Agrati's theory can be witnessed at the company's new hotel La Sommita Relais Culti in the southern Italian province of Puglia. Here luxury and a genuine sense of tranquillity combine in what is a restrained and beautifully peaceful habitat. Culti products materials are natural and colours are kept subtle and neutral for a calming and restful effect.

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