High perfumery based in Grenoble since 1998, Première Avenue offers 80 brands of perfume niche, perfumes of interiors and care & beauty.

All products are available in a unique concept store in Grenoble and on the online shop.

It was in 1998 that Laurent Mazzone, also the creator of the LM Parfums brand, embarked on his first commercial venture by opening several fashion boutiques in Grenoble where creative pieces were honored.

Curious by nature and passionate of scents since childhood, Laurent Mazzone opens a shop dedicated to the olfactory:  the High Perfumery PREMIERE AVENUE.